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- Case Study 1
Prime Video India
Igniting Panchayat Season 3 with Unconventional Collaborations.
Panchayat, a beloved web series, sought a launch campaign as unique and engaging as its storyline. Recognizing the power of cultural resonance and the pulse of social media, we orchestrated a campaign that transformed everyday moments into viral sensations.
The Challenge: To generate significant buzz and reach a younger demographic for the launch of Panchayat Season 3.
Our Approach: We didn’t just market a show; we immersed an entire city in its world. By strategically partnering with diverse brands and tapping into the meme culture, we created an unforgettable launch experience.
Impact:
- Gourd-geous Takeover: Transformed 25+ Mumbai hotspots into whimsical lauki-themed experiences, creating instant shareability and intrigue.
- Lauki Love Goes Viral: Partnered with 5 unexpected brands — Social, Heads Up for Tails, Crossword, Wow Momos, and Anytime Fitness — to surprise customers with branded laukis, generating delightful moments and organic buzz.
- Social Banter: Sparked a playful, lauki-centric conversation on Twitter and Instagram, with 30+ brands joining the hilarious exchange.
- Viral Victory Achieved: Garnered over 15 Million+ impressions and significant PR coverage, establishing Panchayat S3 as a must-watch cultural phenomenon.
The Collaborative Ecosystem:
- 35+ Brand Collaborations: We strategically aligned with over five leading brands with a strong Mumbai presence (25+ locations) to execute our on-ground activations.
- 35+ Meme Page Maestros: We ignited social media with hilarious and relatable content crafted in collaboration with over 35 influential meme pages across Instagram and X, reaching a massive audience.
- Influencer Powerhouse: Partnered with the popular Shreya Kalra, amplifying the campaign message to her 4.2 million followers.
- Media Acclaim: Secured valuable coverage in prominent industry publications including AFAQs, Marketing Mind, Marketing Maverick, and Viral Bhayani.
Clients:
Amazon prime Video, India
Year:
2024