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Styling Success: Amplifying GK Hair's Presence in Beauty and Fashion.
GK Hair aspired to become a prominent name in the beauty and fashion landscape. Our approach went beyond traditional marketing, injecting the brand into the heart of influential circles and creating aspirational associations.
Our High-Fashion Formula: We secured backstage access at FDCI, collaborated with top makeup artists, and orchestrated coveted pop-up experiences, positioning GK Hair as a must-have brand.
Impact:
- Elevated Brand Visibility: Strategic partnerships with leading makeup artists like Vidya Tikari and Guneet Virdi, coupled with styling models at FDCI fashion week, exposed GK Hair to a highly influential audience.
- Targeted Expansion & Broadened Reach: Placement in Tifara boutiques targeted the Chennai market, while Women’s Day engagements with diverse groups broadened brand reach across various customer segments.
- Alignment with Premium Brands: Collaborations with Dermalogica, myGlamm, Inglot, Audi India, and luxury hotel groups solidified GK Hair’s association with premium beauty and lifestyle brands.
The Beauty & Fashion Network:
- 10+ Strategic Brand Collaborations: Our strategy focused on aligning GK Hair with influential figures and premium brands, creating a halo effect that elevated its perception and reach.
Client:
GK Hair Brand
Year:
2024