Walt Disney India

For major releases from powerhouse studios like Walt Disney India, Star Studios, and Marvel Studios on Disney+ Hotstar and in theaters, a one-size-fits-all approach simply wouldn’t cut it. We meticulously curated brand partnerships that resonated with the unique essence of each film, executing fully integrated campaigns across diverse channels.

Our Precision Approach: We became extensions of the studio’s marketing teams, deeply understanding the target audience and crafting bespoke collaborations that amplified the film’s core message.

Impact :

• Digital Domination: Our strategically crafted digital campaigns consistently achieved 5-10 million impressions per project, ensuring maximum visibility where audiences were most engaged.
• Orchestrated Organic Buzz: Beyond paid advertising, we ignited conversations and secured prime media coverage, generating 25-30 million organic impressions per campaign through impactful storytelling and strategic outreach.
• High-Impact Brand Integrations: Partnering with brands that define pop culture in India created immersive experiences, special offers, and engaging content that generated a phenomenal 3-5 million impressions per day for select collaborations.

The Collaborative Universe:

• Brahmastra: A constellation of 45+ brands across sectors, amplified through in-store promotions with Sangeetha Mobile and Spar, influencer collaborations with Josh and Dailyhunt, and a prestigious press tour partnership with Hyatt and Taj Hotels.
• The Empire: Regal collaborations with 25+ brands in FMCG, travel, and F&B for digital promotion, complemented by dazzling in-store activations with PC Jewellers.
• Thoda Ruk Shah Rukh: A charming digital engagement with 7 top brands including Zomato, Spotify, Tinder, PhonePe and others across categories, leveraging Shah Rukh Khan’s charisma in a unique Twitter collaboration for Disney+ Hotstar. A musical reply to all the brands from King Khan himself was an unexpected cherry on top!
• Black Panther 2 & Avatar 2: A global phenomenon fueled by content creation from over 70 brands, sparking viral trends and organic amplification, including innovative in-app promotions with Zomato.